User Interface Designer London
A professionally designed website speaks volumes about your business. It will increase your visibility while demonstrating your integrity and credibility in a highly competitive market.
Layout design involves the overall look of your website: the aesthetics, ease of navigation, how the content is displayed and how easy it is to read, to create an overall positive user experience.
Clean, Clear Simplicity: Less Is More
There was a time when websites were chock-a-block full of elaborate, flashy graphics, complex animations and a kaleidoscope of colours; anything that could grad attention and ‘Wow’ visitors. The problem with over-packing your website is that it distracts customers and takes their eye away from the main goal: your business.
If it’s not relevant to your business, it shouldn’t be on your website.
The concept of flat design is clean, clear simplicity: a less is more, minimalistic approach to website design. It’s getting rid of unnecessary clutter and creating a beautiful, clear and spacious layout that focuses on relevant information that is pleasing to the eye rather than a confusing blast of special effects. A clever use of colours and typeface should enhance user experience rather than causing distractions.
User Experience Design
UXD is all about the customer and their wants and needs. A successful website goes beyond the aesthetics. It should be designed to evoke a positive reaction from visitors, awaking their emotions and giving them a pleasant and valuable experience. Your website doesn’t just need to attract visitors; it also needs to engage them, benefit them and leave them feeling satisfied.
UXD involves gathering, studying and analysing information based on real customers to create the right website for the right audience.
The process involves three phases:
By working closely with you to identify and understand your target audience, I’ll combine my UI and UXD skills to create an optimally satisfying user experience.
Your entire website should reflect your company’s ethos and style.
I specialise in creating fresh, clean, aesthetically appealing pages while maintaining the unique character and identity of your business.